About Me

About Us – Dr. (hc) Satnam Deuchakar
Mountains
Our Story, Our Legacy, Our Mission

Dr. (hc) Satnam Deuchakar

Global Humanitarian Entrepreneur Environmentalist Diplomat Peace & Rights Advocate Investor

Kullu Valley

My Roots & Inspiration

I was born and raised amidst the majestic mountains, pine forests, and flowing rivers of Kullu Valley, Himachal Pradesh, India — called Valley of Gods, a land where nature, spirituality, and service are woven into daily life.

Everything I am and everything I do comes from my beloved father and greatest teacher: Dr. Prakash Lal Deuchakar and my Adorable Mother Mahalakshmi Chintamani Deuchakar.

His Legacy — My Foundation

My father is a visionary philanthropist, business leader, and social reformer who has dedicated over 45 years of his life — and is still dedicating every single day — to uplifting the most vulnerable communities.

Empowering Communities

He empowered thousands of small farmers, artisans, and rural families, creating sustainable livelihoods and preserving traditional crafts — work he still leads actively and passionately right now.

Kullu Handicraft Programme

One of the founders of the iconic Kullu Handicraft Programme, bringing global markets to local hands and keeping ancient culture alive — a programme he still guides, nurtures, and grows.

Teaching by Example

He teaches by example every day: success without service is empty; wealth without compassion is worthless.

Holistic Healing

He practices and promotes naturopathy, yoga, and natural living — healing bodies, minds, and entire communities, now and always.

His life’s motto became mine: Serve humanity, protect nature, walk in truth.

“A drop loses itself to the ocean – to be the ocean itself”

“Me upside down We, eradicates most of the problems”

“The only competition is with whom we see in the mirror”

My Journey & Work

Guided by his constant light and ongoing inspiration, I stepped out to carry this sacred mission to the world, combining business excellence with deep social commitment.

Business Leadership

Co-Leading the Deuchakar Group of Companies, a global enterprise with operations across the UK, India, UAE, Europe, Africa, and beyond.

As CEO of Deuchakar Trust, every commercial success directly funds vital humanitarian and environmental projects worldwide.

Global Humanitarian Service

  • Leading emergency rescue, shelter, and medical aid.
  • Building schools, hospitals, and clean water infrastructure.
  • Training women, youth, and artisans for financial independence.
  • Leading relief work at the Ukrainian border.

Environmental Action

  • Millions of trees planted across India, UK, & Middle East.
  • Global advocacy for renewable energy and clean air.
  • Working alongside Greenpeace UK & Friends of the Earth.
  • Proud Tree Warden for Richmond Parks, London.

Diplomatic & Advisory Roles

  • Exec. Director of Business Development — Private Office of HH Sheikh Ahmed Bin Faisal Al Qassimi.
  • Advisor to royal families & heads of state.
  • Representative & speaker at the UN.

Advocacy & Empowerment

Women’s Rights & Safety

Global campaigns, support networks, and technology-based safety tools including the I Am Safe global programme.

Human Rights

Chairman, International Human Rights Association — standing firmly for justice, equality, and dignity for every person.

Peace & Unity

Bringing diverse nations, cultures, and faiths together to resolve differences and build shared prosperity.

My Top Global Positions

  • Vice President — Council of International Chambers of Commerce
  • Head of Foreign Affairs — Arab Union for Sustainable Development & World Peace
  • Director — Asia-Africa Development Council
  • International Officer — Greens of Colour, Green Party UK
  • Diplomatic Fellow — Federation of International Gender & Human Rights (FIGHR)
  • Global Goodwill Ambassador
  • INTERNATIONAL PARTNER — WORLD BUSINESS ANGELS INVESTMENT FORUM

Recognition & Honours

My work has been recognized internationally, including multiple awards:

Global Goodwill Ambassador
Women of Substance Award
National Diversity Award (UK) – Multiple times Nominee
Peace Award — Stockholm World Peace Award 2023
Honoured by governments, royal families, and civil society for outstanding contribution to humanity and sustainability.

Our Mission Today

“To lead with heart, serve with excellence, and build a world where every person thrives and nature flourishes.”

We remain true to the promise my father teaches me every single day: We do not just live for ourselves — we live to make the world better than we found it.